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    What makes RCB one of the most valuable brands in IPL history

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    Royal Challengers Bengaluru's brand value soared to US$269 million, topping the IPL charts after their maiden title win. This success stemmed from a blend of fresh leadership with Rajat Patidar and the enduring star power of Virat Kohli, coupled with a strong, well-rounded squad and enhanced fan engagement strategies.

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