Samsung Moved Beyond the Exploding Galaxy Note 7 . all you need to know.

Samsung was flying giant, higher than South Korean Electronics because it is ready to launch the Galaxy Note 7 smartphone in the summer of late 2016. Already, the world's largest smartphone manufacturer Samsung had confronted the big screen phone with the notion that it was not creative as its archrival apple
Note 7 review - a 5.7-inch, stylus-touting high-end smartphone whose purpose workholix - has moved beyond the beginning of August.
Then hit the disaster. Within a few weeks of launch, Samsung's customers in South Korea told that the phone was catching fire. Some people also exploded. By September 2, the company stopped the production of the phone and sending the replacement was to increase its business: Samsung lost the value of $ 26 billion in the stock market.
it got worse. On September 12, a U.S. government was recalled; In October the second came when replacement units had the same fireing issues. Analysts estimate that the company has made $ 17 billion in sales, and said that if the crisis did not leave Samsung's mobile business, it would almost certainly kill the note line.
But now, just 18 months later, it seems that Samsung, and the rest of the world have started provoking from the crisis. Its next phone - the Galaxy S9, which was launched on Sunday in Barcelona - is expected to be a foil for Apple's iPhone X. Most of this discussion focuses on the quality of your camera rather than its battery integrity.
Either way, in the last two years in Samsung - the real Chairman of the company, JY Li Li was arrested in the bribery scandal, which was arrested by the President of South Korea - it has not been reversed. Its sales have risen, the electronics company recorded a profit of $ 50 billion last year.
Experts say that a mix of factors including Samsung's crisis response, its status in the global smartphone market and good times for the worst possible news - helps avoid a crisis that can set it back for years or even That can also put down.
"I have a word to describe Samsung," said Thomas Cook, professor of the McDonough School of Business at George Town University. "Teflon."
Samsung issues blindness with battery issues as it missed the largest smartphone in history - 2.5 million phones, including 1 million in the United States.
Early response to Samsung's battery crisis will probably be "a case study to not do", Cook said. Consumer Reports and the U.S. The government criticized Samsung's first move, which included a statement in which the phone was warned with a "battery cell issue" but did not say that they could explode.
Creative Strategies analyst Carolina Milansei said that Samsung's communication with American customers was not good either, because it was coordinating with the headquarters of other parts of the world "An immediate mina was culpa, and then it was like a mess Changed, "she said.
Samsung's US Chief Executive Tim Baxter has said that Samsung's US officials had left 40 employees in a crisis triage team at headquarters in Ridgefield Park, New Jersey.
He said, "I have not slept for 120 days." "Many times, we thought we were in a bunker."
There, Samsung's top executives started opening all the complex procedures to launch a phone with the coordination of the video conferencing with the global headquarters in South Korea.
Engineers separated the phone to find the problem. Employees talked to government regulators about the dangers of consumer protection. Lawyers bind themselves for lawsuits from those burned by the equipment.  

Others talked to a mobile phone carrier about how to return the phone that was sold, Samsung had asked retailers to pull shares and ship the phone from the retailers - all of which were in the U.S. Air travel was restricted - back in Samsung.

Since Note 7, Samsung has launched two big smartphones for Samsung Galaxy S8 and Galaxy S8 +, and for Note 8. There are no similar battery problems
In the memory of things, Samsung was aggressive. It developed the software to make note 7s unusable, so customers will not try to keep them, they send messages directly to owners through Verizon and AT & T "We urge you to stop using your note 7 , Upgrade it to another device, and return to Note 7, "read one from Verizon
It reached the note 7 owners at the airport, where the Federal Aviation Administration needed gate agents to warn passengers that the phone was banned from air travel.
Milanese said that perhaps the most harmful part of memories could be because it transmits Samsung's crises beyond its customers "It kills ordinary people, no one who is going on a shock holiday, the phone was not safe to hear ".
In order to control its message and to reduce the number of angry customers caught on the gate, Samsung has set up business centers at large airports.
(How did Baxter feel about that? "With cautious diplomacy he said," Fortunately, I was not going too much at that time. "
But outreach efforts have helped Samsung achieve its ambitious goal of getting back every phone call. Baxter said that Samsung sold 99 percent of the note 7 phones in the US and it has collected 96 percent in three months.
"We are still working on it, to get 1 percent," said Baxter. "We have increased our resources on this, but we still have people working."
Even those who criticize Samsung's initial reaction, they give credit to the company to face their failures.
Raman Lamas, a researcher of IDC said, "Finally, they were very clear about the fact that it happened and it was their mistake".
Cook said that things related to Samsung helped improve the weather controversy, for example, the Fast Casual Restaurant Chipotal, who faced the spread of food-borne illness that year.
For one, finding a separate Breito joint is easy, because it's a new system to switch apps, contacts, and photos.
The Samsung rivals did not trust the crisis. Apple's iPhone 7 and iPhone 7 Plus were not a smash hit. Samsung was still the top smartphone vendor for all of 2016 and 2017, reports IDC Google, which launched immediately after recalling its pixel phone - according to IDC, only 1 million phones were sold by the end of the year.
Note, Lamas said, the company owns about 10 percent of the smartphone sales, and it comes to the number of other products including Samsung, TVs, refrigerators and more, and this is only a drop in the bucket. Its most profitable business is actually in smartphone chips, which sells it to Apple to use it on its iPhone.
He also said that Samsung's phone business has benefited as it is part of a large group. The total assets of a large company are equal to the fifth of South Korea's GDP. That size hit the brand's reputation.