Micromax to launch first Android Go smartphone this month.

Micromax spokesman told Hindustan Times, "The price of the smartphone will be less than Rs 5000 and will come with facilities like 4G and VLLTE, which will be launched under our India Series, which is focused on the lower level of the market." .The company is planning to launch the phone on January 26.Prior to this, Factor Daily said that other Indian handset companies will soon follow Micromax.

 This prediction coincides with Google's statement that Android Orio (Go Edition) will be available in the market at the beginning of 2018After Android and the failed run of the Android One program, Google is the latest attempt to tap the lower level of the Indian smartphone market.

 This time, however, Google is targeting low-cost smartphone segments - a new category that has seen more traction since the GeoPhone through Reliance Jio's 1,500 smart feature phones.


Rival telecom operators like Vodafone and Airtel have participated in bandwidings through offering subsidy on entry level smartphones, which are at an average cost of Rs 5,000 to Rs 7,000 for bringing down the 'effective price' of 2000-5000. Airtel launches ultra low cost Android phone under 'Airtel My Proud 4G Smartphone' initiative.


Coming back to Android Orao (Go Edition), Android's new valktrough is optimized for an entry level smartphone, which usually has less processing power and storage. Android Go is based on Android 8.1 Orao version and is compatible with 512 MB-1GB RAM phone.