More than 20,000 people in India, after seeing a new app on Tuesday, asked ten multi-option questions to host a quick host. the temptation? If they answer the questions correctly, they will be rewarded with real money.
The app called Loco is only one month, but it is quickly winning users in the country. Developed by the three former staff members of the learning platform, Unacademy, Loco keeps every 15-minute live-streamed quiz sessions and each other on weekdays for a week to raise questions from one topic to another Tuesday afternoon To, the show began with a question about radius, and after five minutes, the knowledge of people on cricket was tested.
Last week, the app showed more than 7,500 strangers to common sense games at the same time. On Tuesday evening, 11,000 people participated in the game together. Loko's Chief Executive Abhishek Madhavan said that there has been significant increase in key factors.
The more people climb, the cash prize has increased. On Tuesday, the cash prize in both sessions was 10,000 rupees. The newly-hosted host, Gaurav Kapoor, who appears in many cricket shows, is also attracting more audiences, Madhavan said.
They said, "We have not yet put money on marketing." "More than 80 percent of new users have heard of their app from their friends." By the end of the quarter, the company hopes that half a million users will come, they said.
Loco is now in a position to spend more money than before. Until the beginning of this month, it was self-funded. But recently it was found for an unknown amount by sequoia capital backed startup Pocket Aces.
Inspiration of the game, which began in search of Madhavan and his colleagues at the end of October, came from China's We Go Live, which is in response to 200 million users, and HQ Trivia, a similar live streaming game show.
Headquarter Trivia, which is currently officially available to users in the United States and UK, has become a kind of event in the last six months, which is coming in more than a million users app.
Neha Dharia, an independent analyst at Bangalore, says that the success of headquarter Trivia and other applications that rely on video streaming shows how many people now consume content.
"The way the content consumed by the digital generation is basically changing, not only is the content that goes through mobile devices, but consumers want to engage more with content, they want to be part of the content, so much That it is no longer consuming the content in a way, rather it is an attractive digital experience for the customer. "
The app called Loco is only one month, but it is quickly winning users in the country. Developed by the three former staff members of the learning platform, Unacademy, Loco keeps every 15-minute live-streamed quiz sessions and each other on weekdays for a week to raise questions from one topic to another Tuesday afternoon To, the show began with a question about radius, and after five minutes, the knowledge of people on cricket was tested.
Last week, the app showed more than 7,500 strangers to common sense games at the same time. On Tuesday evening, 11,000 people participated in the game together. Loko's Chief Executive Abhishek Madhavan said that there has been significant increase in key factors.
The more people climb, the cash prize has increased. On Tuesday, the cash prize in both sessions was 10,000 rupees. The newly-hosted host, Gaurav Kapoor, who appears in many cricket shows, is also attracting more audiences, Madhavan said.
They said, "We have not yet put money on marketing." "More than 80 percent of new users have heard of their app from their friends." By the end of the quarter, the company hopes that half a million users will come, they said.
Loco is now in a position to spend more money than before. Until the beginning of this month, it was self-funded. But recently it was found for an unknown amount by sequoia capital backed startup Pocket Aces.
Inspiration of the game, which began in search of Madhavan and his colleagues at the end of October, came from China's We Go Live, which is in response to 200 million users, and HQ Trivia, a similar live streaming game show.
Headquarter Trivia, which is currently officially available to users in the United States and UK, has become a kind of event in the last six months, which is coming in more than a million users app.
Neha Dharia, an independent analyst at Bangalore, says that the success of headquarter Trivia and other applications that rely on video streaming shows how many people now consume content.
"The way the content consumed by the digital generation is basically changing, not only is the content that goes through mobile devices, but consumers want to engage more with content, they want to be part of the content, so much That it is no longer consuming the content in a way, rather it is an attractive digital experience for the customer. "
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