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Sony Corporation has expanded its marketing channels and has launched new ways to promote "aromatic Walkman" portable fragrance diffuser launched about a year ago.
In October last year, Sony released an "Aromatistic" diffuser in the name of its state-of-the-art hit audio product, especially with a special structure, which enables users to take their favorite breath, wherever they go And are happy with such people who do not get angry with close friends.
Individual portable diffuser looks like a large lipstick Cartridge is inserted for five different sensors to allow users to refresh themselves with the smell of their choice.
Using Sony's ultrafine technologies for cell analysis, the diffuser can immediately change the thorax and prevent it from mixing. Rather than affecting the entire area, according to the company, the device is designed to increase the user's personal space only.
Unlike the mist of the fire, the diffuser does not require fire or electricity
The electronics giant in Tokyo initially sold the product through its online store, but Abomestic is now available in Tokyo Department Stores, Staestri Mars Store Delphonics and Loft Diverse Accessories - Unusual place to sell Sony products, which are mainly Available from Consumer Equipment Outlet
Sony has not disclosed the sales results for the fragrance diffuser, but has made quick efforts to increase its sales volume in recent months.
In October, Sony made the price of Aromatics more than 4,298 yen, compared to 9,698 yen, while the period of fragrance cartridge doubled for two months.
Last month, the company increased the number of fragrance cartridge options in collaboration with domestic fragrance brand.
Users of diffuser are often people who are not allowed to wear perfumes due to their business, like in the medical profession and the service industry, but want to refresh themselves on the job with their favorite aroma, Sony said
To create a new business that invented the product, a engineer of Sony's team Shuji Fujita said that she is eager to find more requirements for fragrance refreshers and to enhance its work.
A doctor of science, Fujita said, "I think the disruptive people want to quit smoking or can be effective in helping people engaged in reflective care."
Sony Corporation has expanded its marketing channels and has launched new ways to promote "aromatic Walkman" portable fragrance diffuser launched about a year ago.
In October last year, Sony released an "Aromatistic" diffuser in the name of its state-of-the-art hit audio product, especially with a special structure, which enables users to take their favorite breath, wherever they go And are happy with such people who do not get angry with close friends.
Individual portable diffuser looks like a large lipstick Cartridge is inserted for five different sensors to allow users to refresh themselves with the smell of their choice.
Using Sony's ultrafine technologies for cell analysis, the diffuser can immediately change the thorax and prevent it from mixing. Rather than affecting the entire area, according to the company, the device is designed to increase the user's personal space only.
Unlike the mist of the fire, the diffuser does not require fire or electricity
The electronics giant in Tokyo initially sold the product through its online store, but Abomestic is now available in Tokyo Department Stores, Staestri Mars Store Delphonics and Loft Diverse Accessories - Unusual place to sell Sony products, which are mainly Available from Consumer Equipment Outlet
Sony has not disclosed the sales results for the fragrance diffuser, but has made quick efforts to increase its sales volume in recent months.
In October, Sony made the price of Aromatics more than 4,298 yen, compared to 9,698 yen, while the period of fragrance cartridge doubled for two months.
Last month, the company increased the number of fragrance cartridge options in collaboration with domestic fragrance brand.
Users of diffuser are often people who are not allowed to wear perfumes due to their business, like in the medical profession and the service industry, but want to refresh themselves on the job with their favorite aroma, Sony said
To create a new business that invented the product, a engineer of Sony's team Shuji Fujita said that she is eager to find more requirements for fragrance refreshers and to enhance its work.
A doctor of science, Fujita said, "I think the disruptive people want to quit smoking or can be effective in helping people engaged in reflective care."
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